Chandlers
News
MINI Countryman launches with Timbaland-Produced Track “Getaway”. Where Urban meets Country.
June 2010
Few car launches trigger as much excitement as a new MINI. That is why the iconic brand is hosting a celebratory ...
MINI MOTABILITY
April 2010
SCORE A MINI WITH MOTABILITY. MINI: ONE. ADVANCE PAYMENT: NIL. FOUR REASONS WHY A MINI MAKES SENSE. - Insurance and road tax included. ...
Under the sun for under a ton.
July 2010
BUY A MINI CONVERTIBLE AND GET INSURANCE FROM JUST £99. Treat yourself to a MINI Convertible this summer ...
A new standard in efficiency: the MINI One MINIMALIST.
June 2010
Joining the range in 2010 are two variants of the new MINI One MINIMALIST, which focus even more intensely on minimising fuel consumption ...
The MINI Getaway Package: for spontaneous stop-offs along the way.
May 2010
Cleverly packed travel set accompanies the launch of the new MINI Countryman. We’ve all had one of those days when you’re out in ...
Fun has no limits. The MINI Countryman.
March 2010
MINI is adding a fourth model to the family, opening up a new dimension of that unmistakable MINI feeling. As a genuine Crossover, ...
MINI Rainbow colours raise personalisation to a higher plane.
March 2010
A new level of exclusivity for MINI / Somewhere over the rainbow. From April 2010 MINI will introduce a new level of customisation ...
New petrol engines with more power and efficiency.
March 2010
A new and improved version of the MINI petrol engine will be fitted to all First, One, Cooper and Cooper S models in the Hatch, Convertible ...
The One Show: MINI One Convertible takes a bow.
March 2010
Since its launch in 2009 the enduring appeal of the MINI Convertible has been proven by strong demand. So far it has only been ...
MINI Graphite model range extended to include MINI Clubman.
March 2010
More lead in your pencil Launched in April 2009 the MINI Hatch Graphite Special Edition model has proven to ...
The Sky is the Limit: The MINI Beachcomber Concept.
December 2009
MINI crosses borders, enters new dimensions of driving pleasure, and wins over additional target groups. Once again, MINI ...
Prime minister welcomes MINI…
December 2009
Prime Minister Welcomes Ministerial MINI E The Prime Minister, Gordon Brown, welcomed an all-electric, zero emissions MINI E to ...
Auto Express review of the MINI First
December 2009
“New entry-level model gets a bargain price tag – but does it make retro baby even more tempting? It’s another ...
MINI Coupe Concept to star at Frankfurt Show
August 2009
The first classic Mini was presented to the public on 26 August 1959. Exactly fifty years on and nearly a decade into the life of new ...
BMW Group showcases latest low carbon technology at London’s City Hall
June 2009
Yesterday at City Hall in London, BMW Group took part in the Low Carbon Vehicle Partnership (LCVP) Annual Conference, showing the MINI ...
MINI Countryman launches with Timbaland-Produced Track “Getaway”. Where Urban meets Country.
June 2010
Few car launches trigger as much excitement as a new MINI. That is why the iconic brand is hosting a celebratory VIP mini festival tonight in London where the grass-green carpet will be rolled out for guests only too willing to swap their high-heels and brogues for wellies in the countryside to usher in the new MINI Countryman. Launching in September, the MINI Countryman not only represents a genuine cross-over in terms of car design – it is MINI’s biggest and first-ever four door car - but also in musical genres as the brand introduces its long awaited fourth model with a single by U.S country singer Michelle Branch feat. Timbaland.
The star-studded ‘MINI Countryman Open Air’ event located on a farm in the capital’s urban heart heralds the new MINI with a world exclusive preview performance of single, ‘Getaway’ – performed live by Michelle Branch and genre-breaking, Grammy Award-winning maestro, Timbaland. The MINI Countryman is poised to rapidly enter into the hearts of MINI lovers when it makes its own debut appearance in the music video for the track, to be released this summer by Warner Music.
Michelle Branch says of her ‘Getaway’ single, “I saw the new car and I was inspired to write a song about getting away and getting out from the everyday confinements of life. Sometimes the fix for that is taking a road trip, so I worked on an exciting project with Timbaland and he produced the track with me.”
Securing the brand’s heritage and reputation as cool and fun, the one-off ‘MINI Countryman Open Air’ event mixes the theme of ‘Urban meets Country’ with a number of twists, underpinning MINI’s ‘Creative Use of Space’ philosophy. The evening will bring together the worlds of music, style, fashion and show business in a rural location of 32 acres of green fields where international jet-setters play against a backdrop of London’s picture-perfect urban landscapes. Guests will be treated to ‘Folktronica’ beats courtesy of James Yuil and other secret performers on the wheels of steel; a champagne bar and barbecue, staff wearing specially commissioned T-shirts by fashion darling, Henry Holland and, as the party unfolds, graffiti artists bringing to life their ‘art.’
Together with the night’s headline acts, an exclusive preview of the MINI Countryman music video will also be screened. Dr. Wolfgang Armbrecht, Senior Vice President MINI Brand Management, says “We are thrilled to be working with Timbaland and Michelle Branch on such a unique collaboration for the launch of MINI Countryman. Music is important to our community members and with this car launch inspiring the words for the song ‘Getaway,’ we’re confident that we’ll capture the imagination of those who live the Urban-Country lifestyle.”
Fully living up to the quirky spirit defined by MINI, the MINI Countryman – with its increased length and the option of all-wheel drive - offers the perfect solution for getting around town during the week as well as providing enough room for family trips away at the weekend. With all the fun and go-kart handling that is expected from MINI, the new four door option allows new buyers with families the chance to enjoy the MINI experience.