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MINI Countryman launches with Timbaland-Produced Track “Getaway”. Where Urban meets Country.
June 2010
Few car launches trigger as much excitement as a new MINI. That is why the iconic brand is hosting a celebratory ...
MINI MOTABILITY
April 2010
SCORE A MINI WITH MOTABILITY. MINI: ONE. ADVANCE PAYMENT: NIL. FOUR REASONS WHY A MINI MAKES SENSE. - Insurance and road tax included. ...
Under the sun for under a ton.
July 2010
BUY A MINI CONVERTIBLE AND GET INSURANCE FROM JUST £99. Treat yourself to a MINI Convertible this summer ...
A new standard in efficiency: the MINI One MINIMALIST.
June 2010
Joining the range in 2010 are two variants of the new MINI One MINIMALIST, which focus even more intensely on minimising fuel consumption ...
The MINI Getaway Package: for spontaneous stop-offs along the way.
May 2010
Cleverly packed travel set accompanies the launch of the new MINI Countryman. We’ve all had one of those days when you’re out in ...
Fun has no limits. The MINI Countryman.
March 2010
MINI is adding a fourth model to the family, opening up a new dimension of that unmistakable MINI feeling. As a genuine Crossover, ...
MINI Rainbow colours raise personalisation to a higher plane.
March 2010
A new level of exclusivity for MINI / Somewhere over the rainbow. From April 2010 MINI will introduce a new level of customisation ...
New petrol engines with more power and efficiency.
March 2010
A new and improved version of the MINI petrol engine will be fitted to all First, One, Cooper and Cooper S models in the Hatch, Convertible ...
The One Show: MINI One Convertible takes a bow.
March 2010
Since its launch in 2009 the enduring appeal of the MINI Convertible has been proven by strong demand. So far it has only been ...
MINI Graphite model range extended to include MINI Clubman.
March 2010
More lead in your pencil Launched in April 2009 the MINI Hatch Graphite Special Edition model has proven to ...
The Sky is the Limit: The MINI Beachcomber Concept.
December 2009
MINI crosses borders, enters new dimensions of driving pleasure, and wins over additional target groups. Once again, MINI ...
Prime minister welcomes MINI…
December 2009
Prime Minister Welcomes Ministerial MINI E The Prime Minister, Gordon Brown, welcomed an all-electric, zero emissions MINI E to ...
Auto Express review of the MINI First
December 2009
“New entry-level model gets a bargain price tag – but does it make retro baby even more tempting? It’s another ...
MINI Coupe Concept to star at Frankfurt Show
August 2009
The first classic Mini was presented to the public on 26 August 1959. Exactly fifty years on and nearly a decade into the life of new ...
BMW Group showcases latest low carbon technology at London’s City Hall
June 2009
Yesterday at City Hall in London, BMW Group took part in the Low Carbon Vehicle Partnership (LCVP) Annual Conference, showing the MINI ...
BMW Group showcases latest low carbon technology at London’s City Hall
June 2009
Yesterday at City Hall in London, BMW Group took part in the Low Carbon Vehicle Partnership (LCVP) Annual Conference, showing the MINI E all-electric vehicle.
The MINI E took to British roads for the first time in the Brighton to London Revolve Eco-Rally, which finished at City Hall where the finishers were welcomed by London Mayor, Boris Johnson.
BMW Group has announced that MINI E will go on a twelve-month field trial in Germany and the USA this year to evaluate the technical and social aspects of living with an all-electric vehicle in a real world environment. The UK is expected to be included in this programme.
BMW Group UK Managing Director, Tim Abbot, said: “We believe the MINI E is an excellent vehicle for trialling this alternative form of sustainable mobility. And what better time to do this than in the year we celebrate the 50th birthday of MINI. We look forward to extending our German and American trials to the UK and I am delighted to see it running so impressively on British roads for the first time.”
The MINI E research project supports the BMW Group goal of achieving emission-free driving and underlines its commitment to reducing CO2 emissions without compromising the driving experience. The company aims to begin series production of all-electric vehicles in the medium term as part of the company’s Strategy Number ONE. Know-how gained from the MINI E pilot projects around the world will play an important part in informing future strategic and technological decisions.
The BMW Group is the most sustainable car company in the world – as the latest Dow Jones Sustainability Index (DJSI) recently confirmed for the fourth year in succession. The company already offers the most efficient cars in the premium segment courtesy of Efficient Dynamics technologies.
BMW first offered EfficientDynamics as standard in 2007. A raft of models received Auto Start / Stop, Brake Energy Regeneration, Active Aerodynamics, low rolling resistance tyres, Electric Power Steering, on-demand ancillary systems and optimum gearshift indicator features.
These technologies built on the existing lightweight engineering principles and direct injection engine technology introduced over the previous few years. Across virtually the entire MINI range, many of the same technologies are present under the MINIMALISM title and ensure the premium small car offers an unbeatable mix of fun and frugality.