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MINI Countryman launches with Timbaland-Produced Track “Getaway”. Where Urban meets Country.

June 2010

  Few car launches trigger as much excitement as a new MINI. That is why the iconic brand is hosting a celebratory ...

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MINI MOTABILITY

April 2010

SCORE A MINI WITH MOTABILITY. MINI: ONE. ADVANCE PAYMENT: NIL. FOUR REASONS WHY A MINI MAKES SENSE. - Insurance and road tax included.  ...

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Under the sun for under a ton.

July 2010

  BUY A MINI CONVERTIBLE AND GET INSURANCE FROM JUST £99.     Treat yourself to a MINI Convertible this summer ...

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A new standard in efficiency: the MINI One MINIMALIST.

June 2010

Joining the range in 2010 are two variants of the new MINI One MINIMALIST, which focus even more intensely on minimising fuel consumption ...

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The MINI Getaway Package: for spontaneous stop-offs along the way.

May 2010

Cleverly packed travel set accompanies the launch of the new MINI Countryman. We’ve all had one of those days when you’re out in ...

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Fun has no limits. The MINI Countryman.

March 2010

MINI is adding a fourth model to the family, opening up a new dimension of that unmistakable MINI feeling. As a genuine Crossover, ...

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MINI Rainbow colours raise personalisation to a higher plane.

March 2010

A new level of exclusivity for MINI / Somewhere over the rainbow. From April 2010 MINI will introduce a new level of customisation ...

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New petrol engines with more power and efficiency.

March 2010

A new and improved version of the MINI petrol engine will be fitted to all First, One, Cooper and Cooper S models in the Hatch, Convertible ...

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The One Show: MINI One Convertible takes a bow.

March 2010

Since its launch in 2009 the enduring appeal of the MINI Convertible has been proven by strong demand.  So far it has only been ...

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MINI Graphite model range extended to include MINI Clubman.

March 2010

  More lead in your pencil   Launched in April 2009 the MINI Hatch Graphite Special Edition model has proven to ...

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The Sky is the Limit: The MINI Beachcomber Concept.

December 2009

MINI crosses borders, enters new dimensions of driving pleasure, and wins over additional target groups.  Once again, MINI ...

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Prime minister welcomes MINI…

December 2009

Prime Minister Welcomes Ministerial MINI E The Prime Minister, Gordon Brown, welcomed an all-electric, zero emissions MINI E to ...

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Auto Express review of the MINI First

December 2009

  “New entry-level model gets a bargain price tag – but does it make retro baby even more tempting?   It’s another ...

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MINI Coupe Concept to star at Frankfurt Show

August 2009

The first classic Mini was presented to the public on 26 August 1959. Exactly fifty years on and nearly a decade into the life of new ...

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BMW Group showcases latest low carbon technology at London’s City Hall

June 2009

Yesterday at City Hall in London, BMW Group took part in the Low Carbon Vehicle Partnership (LCVP) Annual Conference, showing the MINI ...

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Auto Express review of the MINI First

December 2009

 

“New entry-level model gets a bargain price tag – but does it make retro baby even more tempting?

 

It’s another first from MINI! Fifty years ago, the original small car epitomised economical and cheap transport – but the modern reincarnation has always been a premium model out of range for those on a limited budget. However, with tough times meaning tighter purse strings, MINI has launched the First – its most affordable car yet, with a very attractive £10,950 price tag.

Only available in hatch form, it features the same 1.4-litre petrol unit as the £1,395 more expensive MINI One, albeit detuned by 20bhp, taking output to 75bhp. You still get the same six-speed manual gearbox and clever stop-start technology, meaning emissions and economy are identical to the One.

Top speed falls by 6mph to 109mph, but of far more relevance is the sluggish acceleration. It takes 2.3 seconds longer to cover 0-62mph, completing the benchmark sprint in 13.2 seconds. On the road, the bargain Brit feels considerably slower, and you have to work the engine hard through the revs.

Thankfully, it thrives in these situations and never feels strained. As with all MINIs, the controls are well weighted and the gearbox accurate. You also get the same sense of top-notch mechanicals in the First as you do in more expensive variants.

Cabin quality is first rate, and although there is more black plastic than in glitzier MINIs, everything is impeccably screwed together and the dash blends retro design with an intuitive layout. Reach and rake steering adjustment means the driving position is spot-on, and split-fold rear seats boost practicality.

MINI hasn’t scrimped on safety equipment, either, as this entry-level model comes with curtain airbags, Isofix child seat mountings, stability control and a tyre pressure warning system as standard.
Air-conditioning is a £665 option, which is a pity, as cheaper rivals include this as standard.

However, you will forgive this as soon as you take the wheel. The First delivers the same near-faultless driving experience as other models in the range. Wonderfully accurate steering, superb body control and delightfully agile handling ensure this city car always raises a smile on the open road.

The relatively small wheels and skinny tyres mean the limit of grip arrives sooner than in sportier MINIs, but there’s a purity to the feedback from the superb chassis. And although the ride is still firm, the First’s suspension isn’t as unforgiving over bumpy surfaces as other models. Wind noise is well suppressed at motorway speeds, and the brakes have a positive, firm action.

Visually, the First is distinguished by plastic wheel covers, black mirror housings and a small badge on the B-pillar. There are three option packages available – the £525 Design Pack offers chrome detailing, body-coloured mirrors and a three-spoke steering wheel, while the £855 Tech Pack includes a multifunction wheel and audio upgrades. Yet sure to be the most popular is the £390 Salt Pack, which gives you interior mood lighting, floor mats, foglamps and an on-board computer.

But with or without options, the new First proves that the MINI is just as special in basic form.”


For more information about the MINI First, call us on 01273 457001.